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Writing for Walbrook since June 2024 Author: Adam MacPherson

Content Marketing Manager

Adam MacPherson

As a Content Marketing Manager at Walbrook, Adam has a long history of working in higher education (HE) at UK institutions. He’s passionate about helping people make informed choices about their future, whether through direct student support, speaking at HE fairs, or creating content that provides clear, accessible insights into education, careers, and subject areas. His focus is on helping students explore their options and take their next steps. 


Adam believes education should be accessible, practical, and shaped around individual goals. He understands the impact that the right information can have for students and is committed to sharing insights that add real value and help them move forward.

Adam's LinkedIn page

Fun fact about Adam

Adam likes to keep busy. Outside of Walbrook, he can often be found swimming, cycling, or attempting some DIY – by his own admission, usually with mixed results. When he’s not busy with a project, he’s out walking his family’s French Bulldog, Dougie, who he says does funny snorts like a tiny warthog. Somewhere in between, he once tried brewing kombucha… though it’s safe to say he won’t be launching a drinks brand anytime soon.

Blogs written by Adam

Explore articles that cover everything from study tips to career planning and degree guidance – and start shaping your path.

Study Guide

7 traits of online learners

Study Guide

Top study spaces for online students

02 April 2025

Where to study
Study Guide

5 tips for beating procrastination

Study Guide

Making the leap to higher education as an Access student

3 January 2025

Access to HE guide
Career guide

What career path can you take with a BI degree?

Study guide

Business intelligence vs data analysis

Careers in the Community event empowers online and on-campus students

11 November 2024

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Subject GuideDeveloper using an object oriented language like Python and data analysis to make updates to a mobile application.

Software development: a complete guide to getting started

Subject GuideA cyber security architect devising internet defence services to combat security threats in the digital world.

Learn cyber security: all about studying and working in cyber security

11 October 2024

Cyber security guide
Subject GuideSmiling woman in green shirt analyses consumer behavior for actionable insights to support her organization.

What is business intelligence? A complete guide

Article

Connect with top employers through Handshake at Walbrook

12 September 2024

Your link to employers
ArticleA young man wearing glasses creating his perfect cv on a laptop

Write the perfect CV and cover letter with Enhancv at Walbrook

6 September 2024

Write the perfect CV
NewsA young woman wearing glasses researching good things foundation

Partnering with Good Things Foundation to support digital inclusion

4 September 2024

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Clearing Guide

How does Clearing work?

Study Guide

What is a foundation year?